On June 7, 2017, Youngevity International, Inc. announced that its wholly-owned subsidiary CLR Roasters has forged an alliance with prestigious food distributor Vel-Mac Foods. Vel-Mac is a distributor for several popular brands, including Kellogg’s, General Mills, Betty Crocker, Mott’s, Post, Nestlé and many more. Vel-Mac has selected CLR Roasters’ coffees as the first and only coffees that the company will distribute and has already placed selected coffees in Food Bazaar, Associated Supermarkets, Compare Supermarkets, Key Food, Food Town and many other independent Grocery Retailers throughout the Northeast. CLR coffee brands will include Josie’s Java House K-Cups and Café La Rica brand Espresso.
